In a move that I think is long overdue, Amazon has added new functionality to their Kindle program. Amazon had added a new Kindle Store to their website, and with that new Kindle Store, you can also get FREE Kindle Reading Apps for all sorts of mobile electronic devices and stationary computers.

I have long thought that although the Kindle is a wonderful device to have, that many people would prefer to read their books on a bigger screen or on a device they already own. While I understand that Amazon would like to sell as many Kindles as possible, in today’s economy, some people would rather just buy the downloads of the books, instead of a new electronic device. Not only that, but people use computers every day in their work or at home, and if they love the Kindle app on their computer, they are much more likely to buy a Kindle.

So here it is folks! You can now download the FREE Kindle Reading Apps today, try out a book on your new app, and check out what all the fuss is about. I know that since I am an avid reader, I will definitely be adding the FREE Kindle Reading Apps to my computer ASAP. And why not? Who knows if it will be free forever, and I would love to save paper as much as possible.

Dare we call this Eco-Chic Green Reading?

Amazon has just taken a huge step forward with the convenience and adaptability factor of the Amazon Kindle Wireless Reading Device. The six inch reader is now available for just $20 more than its regular price for both U.S. and international wireless. This makes the Kindle much more user friendly for international travelers and international customers. Amazon is releasing this newest generation of Kindles on October 19, 2009, so if you are interested, you should pre-order now because they are first come, first serve. For more about this new device, follow this link.

To purchase the Amazon Kindle Wireless Reading Device for U.S. and International Wireless, or to read more about its specifications, follow this link.

You’ve seen the commercials. Now is the time to buy the Sony Reader before they are out of stock. This is one of the hot gifts this season, and it is eco-friendly, and great for travelers, students, and busy business people.

Reader Touch Edition PRS600SC

Thinner, smaller and lighter than most magazines, the Reader Touch Edition™ lets you access up to 350 (or more with memory expansion card slots) of your favorite books from anywhere. The intuitive 6″ touchscreen display makes navigation a breeze, letting you turn pages with the swipe of a finger. An included stylus offers freehand highlighting and annotation. With support for multiple file formats including ePub and PDF, you can enjoy books from more places, including The eBook Store from Sony and over one million free public domain titles from Google Books.